When film legend Sylvester Stallone launched a nutritional
supplement company, Stallone Instone, he needed
a way to bridge his tremendous star power into a
credible fitness and athletic presence.
Enfuego Strategic Communications connected Stallone
with Alem International, the company in charge of
the Olympic Torch Relay in the United States, and
Samsung, a major title sponsor of the event.
On June 17, 2004, Stallone kicked off the relay
as the first runner on United States soil, running
his leg from Venice Beach, Calif.
The results? Outstanding international
broadcast and print media coverage in the correct
context for the company, Stallone Instone, and its
cutting edge nutritional products.
